The classic, and perhaps only business model supporting hyperlocal journalistic efforts like Patch.com and other local media is local advertising. On StreetFightMag.com last week, Ted Mann, Digital Development Director for Gannett NJ, discusses why Gannett’s hyperlocal experiment InJersey.com failed. The main and obvious reason is simply local advertising cannot adequately cover expenses. So… What if [...]

This is the video from the “Become a Local Media Star” webinar presented by Susie Hale and Housing Trends eNewsletter. For more details on Breaking News, please attend our follow on webinar by registering at this link, or contact me by email Slideshow of webinar: Housing Trends eNewsletter Webinar: Become a Local Media Star View [...]

Local community news has always been hard to produce profitably with scale. Local news is only relevant to those who live within the community, and it makes cost per thousand based advertising models untenable when readership may log in the hundreds. Without a revenue model to hire editors and writers, the cheapest way to source [...]

Business Insider’s Evan Britton’s article How Entrepreneurs Can Cash-In On The Groupon Fad provides a glimpse of the future of hyperlocal marketing by listing five new opportunities inspired by Groupon. I’ll list these methods and expand on Mr. Britton’s list with concrete examples: 1. Create a blog. The blog platform, particularly WordPress, is ideal for [...]

You may have been introduced to Groupon from last week’s $25 for $50 worth of Gap clothes offering. It sold 441,000 coupons across America and made “Daily Deals” the war cry of the new local advertising model for the Great Recession. We’ve always believed the best way to engage your community is to give them [...]