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We’d Love to Promote your Cash Mob

By on May 7, 2012 in How to get involved, Hyperlocal, Social media

Ever hear of cash mobs? In a cash mob, a local store or restaurant is designated by the community as the recipient of a one day promotion where customers spend at least $20, using Twitter and other local media to broadcast the event. Cash mobs can also promote arts events, like youth symphonies, and causes [...]

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The Story behind the Breaking News Network

By on February 1, 2012 in How to get involved, Hyperlocal, Social media

The Breaking News Network launched in 2009 as a project of the Domus Consulting Group, my former company. Domus started in 2007 as a strategy group to industries like media, real estate and retail that needed to understand how to use social media to reach their local community. Among our first assignments with real estate [...]

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Why we want to retweet your tweets and get your word out

By on January 26, 2012 in How to get involved, Hyperlocal, Social media

Welcome! The Breaking News Network is a national hyperlocal network in over 300 cities dedicated to community service and social media sourced news. Each city in our network is managed by locals. If you’re a business, civic group, arts organization or good cause, and you’re actively using Twitter to share your community news, events, initiatives, [...]

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Webinar – New hyperlocal apps

By on November 24, 2010 in Hyperlocal, Social media

Last Friday, we discussed the accelerating development of new hyperlocal and mobile applications by giants Facebook, Google, Yahoo and AOL. The hyperactivity is being driven by the demand for group buying (“Daily Deals”) opportunities and local media resources to distribute these daily deals. Reference sources: Evolutionary Product Development goes into Overdrive Unable to display content. [...]

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The Future of Hyperlocal Marketing – Mothers' Networks

By on September 20, 2010 in Hyperlocal

The recent mainstream media articles demonstrating evidence of Groupon’s shortcomings (including last week’s article) are focused on the consequences of its massive distribution capabilities and non-local presence. First there was the dodgy fake deals in Brazil, then there was a business owner saying offering a Groupon deal was the worst business decision she ever made, [...]

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