Preparing for the launch of BNN Funding

We’ll soon launch BNN Funding, the crowdfunding platform for social good that leverages The Breaking News Network to provide 350-city media and advocate marketing support for every campaign. Here’s a preview, we’ll fill in more details when we launch. BNN Funding actively supports the marketing of the crowdfund campaign The current crowdfunding model is woefully inadequate: […]

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DoSomething’s #PBJSlam campaign to stock the nation’s foodbanks

DoSomething.org is reprising their great #PBJSlam campaign to feed our hungry. Collect peanut butter and jelly, and stock the shelves of your local food bank. If you’re a local food bank participating in #PBJSlam, simply add the hashtag #PBJSlam and we’ll amplify your tweets to your city via our city feed. If it’s not retweeting, […]

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Building Localized Media Networks that syndicate great content

Today, Mashable’s Lance Ulanoff explains why Twitter should be more like cable TV where consumers can find the channels they love. Checking out content or different topics (on Twitter), like entertainment, politics, science, celebrities, gossip and technology, should be as easy as changing channels on your TV. The Breaking News Network, spanning over 400 cities, […]

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The Social Venture Network Advocate Network

Social Venture Network is a community of the world’s leading social entrepreneurs working together to create transformational innovation, growth and impact. The community is developing a member based advocate network that will leverage social media to communicate and promote initiatives for social good. This project is a partnership with SVN member The Breaking News Network, the largest […]

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Building Localized Advocate Networks for the Social Good across our 400 cities

What is an advocate network for social good? The advocate network is comprised of individuals, organizations and companies who support good causes using social media at the local level. For the past two years, we have supported these advocates by amplifying their community messages via our city feeds. We develop national advocate networks by curating the […]

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Building a national viral campaign with a hashtag and a massive advocate network

One of our missions is to create massive viral buzz for the social good. This post will explain how we do this by developing and promoting national hashtag based campaigns across the 400 cities in our network. On #GivingTuesday, December 3, 2013, the Twitter feeds of 350 US and Canadian cities in The Breaking News Network were responsible […]

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Today is #GivingTuesday

The second annual #Giving Tuesday™, the brainchild of New York’s 92Y, is today. It’s a national day to think of others and give to charities, consider it the fourth “money spending” day after Black Friday, Small Business Saturday and CyberMonday. And frankly, it’s the shopping day most aligned to the spirit of the holiday season. […]

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How to Build a Media Amplification Program

What makes The Breaking News Network unique is our commitment to giving community organizations and newsmakers a media voice within their city news feeds. We do this with our Media Amplification Program, and it’s powered by Grouptweet, a service that allows us retweet authorized Twitter accounts through our city feeds. We believe all media companies […]

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Supporting Music and Arts Education in our Schools

Education is undergoing a massive paradigm shift due to the availability of online learning resources like Khan Academy, and everybody with children knows it.  The Breaking News Network always supports educational initiatives and startups that are developing new ways to supplement traditional classroom learning. Music and arts programs from K-12 have been hit hard by […]

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How The Breaking News Network supports Film and Music Festivals

Festivals bring out the soul of the community. We ALWAYS publicize festivals in our cities, and we’re always educating festival publicists on the best way to do this through The Breaking News Network. So we created this deck to explain how to maximize exposure to your festival in real time to our audience. Got it? […]

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