Engage your community by giving them what they want: Daily Deals!

Groupon Gap

You may have been introduced to Groupon from last week’s $25 for $50 worth of Gap clothes offering. It sold 441,000 coupons across America and made “Daily Deals” the war cry of the new local advertising model for the Great Recession.

We’ve always believed the best way to engage your community is to give them what they want. In today’s economy, deep discount daily deals makes complete sense. Yet, most people don’t know hundreds of these great deals exist right in their own neighborhood. Well, give the people what they want to see:

CentennialCoBuzz.com

Read the rest of the article at Active Rain.

About Pat Kitano

Patrick Kitano is founding Principal of Brand into Media, a strategy group for social brand management solutions, and administrator of the Breaking News Network, a national hyperlocal network devoted to community service. He is the author of The Local Network on Street Fight, and contributor to Social Media Today, Daily Deal Media, and The Customer Collective. He is reachable via Twitter @pkitano and email pkitano@gmail.com.
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